Case Studies
Real-world Amazon PPC success stories with before/after metrics and strategies.
1. Home & Lifestyle Brand — From 45% to 18% ACoS
The Challenge
$25 price point, 40% margin, but ACoS was killing profitability. Running 15 auto campaigns with no manual campaigns. Zero search term optimization.
What We Did
- Created proper campaign structure: 1 auto campaign for discovery + 3 manual exact match campaigns for top performers
- Implemented weekly search term harvesting — moved converting terms to manual campaigns
- Added 200+ negative keywords to filter irrelevant traffic
- Set up bid rules: reduce bids by 15% when ACoS exceeds 25%
Results
Before
45% ACoS
$2.1K revenue
15 campaigns
After
18% ACoS
$8.5K revenue
4 campaigns
2. Beauty Brand — Q4 Black Friday Scale
The Challenge
Client wanted to scale from $5K to $40K for Q4 but was afraid of burning budget. Product: $45 beauty tool with 50% margin.
What We Did
- October: Built campaign foundation, researched 200+ keywords, set baseline bids
- Early Nov: Increased budget 20% weekly, gathered conversion data
- Nov 15-24: Aggressive bids (+40%), budget to $3K/day
- Black Friday week: Hourly monitoring, maintained top 3 positions
- Post-Q4: Scaled back to sustainable levels, harvested winning terms
Results
Before Q4
$5K/month
$500/day budget
Peak Week
$42K/month
$3K/day budget
3. Electronics — Brand Defense
The Challenge
Competitor started bidding heavily on brand terms. Client was losing visibility on their own brand searches. Needed aggressive defense without overspending.
What We Did
- Launched dedicated brand defense campaign (exact match, $2.50 bid)
- Created Sponsored Brands campaign with custom headline
- Set up competitor ASIN targeting for conquesting
- Monitored daily, adjusted bids based on competitor activity
Results
Before Defense
Competitor in 1st ad spot
35% share of voice
After Defense
Client owns 1st & 2nd spots
92% share of voice
4. Pet Supplies — New Product Launch
The Challenge
New product launch: $35 pet toy, no reviews, no history. Client expected immediate profitability. Traditional advice said wait — we found a middle ground.
What We Did
- Started with auto campaign for discovery (accepted 50% ACoS for data gathering)
- Added manual exact match for top 10 relevant keywords ($1.00 bid)
- Enrolled in Vine program for reviews
- Used Sponsored Brands Video for visual appeal
- Weekly bid reductions as ACoS improved
Results
Launch Week
0 reviews
78% ACoS
$800 revenue
Month 4
4.7 stars (127 reviews)
25% ACoS
$6.2K revenue
5. Kitchen Goods — Account Rescue
The Challenge
Account in chaos: 200 campaigns, most with $1/day budget, 90% ACoS, client was ready to quit. $50 product, 45% margin.
What We Did
- Week 1: Audited all campaigns, identified 15 with data, killed 185
- Restructured to 12 campaigns: 3 auto (discovery), 9 manual (targeted)
- Implemented strict negative keyword strategy
- Set minimum $15/day budget per campaign for meaningful data
Results
Before
200 campaigns
90% ACoS
Losing money
After
12 campaigns
35% ACoS
$1.2K profit/mo
6. Seasonal — Holiday Prep Strategy
The Challenge
Client sold giftable home products. Q4 was 60% of annual revenue. Needed to capture holiday demand while maintaining profitability.
What We Did
- Sept: Built campaign structure, keyword research, bid baselines
- Oct: Started scaling spend 20% weekly
- Nov: Created gift-specific campaigns, increased bids 30%
- Post-holiday: Scaled back, identified winners for year-round
Results
Q3
$15K/month
22% ACoS
Q4 Peak
$42K/month
28% ACoS