Visual Workflows
6 visual process maps with decision trees. Follow these flows for consistent results.
1. Campaign Structure Setup
Start: New Product or Existing Account?
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Decision: Product has sales history?
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Auto Campaign (Discovery)Let Amazon find relevant search terms
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Manual Exact Match (Targeted)Add top 10-20 keywords as exact match
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Manual Phrase/Broad (Discovery)Expand reach with broader match types
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Complete: Monitor & Optimize Weekly
2. Search Term Analysis Flow
Start: Download Search Term Report
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Sort by SpendFocus on highest spend first
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Decision: Does term convert?
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Yes → Harvest to ManualAdd as exact match keyword
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Decision: ACoS acceptable?
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No → Add Negative KeywordBlock from auto campaign
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Complete: Document Changes
3. Bid Adjustment Process
Start: Review Campaign Performance
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Decision: ACoS > Target +10%?
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Yes → Reduce Bid 15%Gradually improve ACoS
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Decision: ACoS < Target -10%?
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Yes → Increase Bid 10%Capture more volume
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No → Keep Bid SameWithin acceptable range
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Complete: Wait 3-5 DaysLet data accumulate before next change
4. New Product Launch Flow
Start: Pre-Launch PreparationOptimize listing, calculate break-even ACoS
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Create Auto CampaignSet budget $20-30/day
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Create Manual Exact CampaignAdd top 10 keywords
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Decision: Running 7+ days?
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Yes → Review Search TermsHarvest winners
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Decision: ACoS improving?
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Yes → Gradually Reduce BidsOptimize toward target
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Complete: Maintain & ScaleMonth 3+
5. Account Audit Flow
Start: Export All Campaign DataACoS, spend, orders, impressions
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Identify Dead Campaigns0 impressions in 30 days
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Decision: Campaign has conversions?
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Yes → Keep & OptimizeAdjust bids/budget
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No → Pause or ArchiveUnless strategic
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Check StructureProper hierarchy? Enough budget?
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Complete: Restructure if Needed
6. Q4 Holiday Scaling Flow
Start: October Week 1-2Audit, structure, research keywords
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October Week 3-4Ramp budget 20% weekly
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Decision: Nov 15-24?
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Yes → Peak ModeBids +30-50%, budget 2-3x
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Decision: After Dec 1?
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Yes → Scale BackReduce to sustainable levels
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Complete: Harvest WinnersFor year-round campaigns