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The Amazon PPC Wiki

A beginner-friendly, operator-ready knowledge base for Amazon PPC training, agency operations, and future app integration.

This repo was generated from the expanded Amazon PPC Wiki manual and is designed to work as:

  • a GitHub wiki-style documentation repo,
  • a MkDocs static knowledge base,
  • a training library for VAs and junior strategists,
  • a structured data source for simulators, quizzes, and future tools.

Quick access — hub pages

Start with the hub pages for guided, curated paths through the wiki content:

  • Discover & Explore — New here? This is the landing page for first-time learners. Learning path, self-assessment, quick wins, and real case studies.
  • PPC Strategy Hub — Campaign types, bidding strategies, seasonal playbooks, and advanced tactics.
  • Pro Tips & Tactics Hub — Battle-tested tactics organized by campaign stage: launch, scale, and optimize. Includes the mistakes that kill ACOS.
  • Tools & Automation Hub — All-in-one suites, point solutions, build vs. buy framework, and a free tool stack that actually works.
  • Automation & Rules Hub — When to automate vs. manual, rule-based automation setup, failure modes, and API/webhook workflows.
  • VA Resources Hub — Onboarding guide, SOPs, checklists, and communication templates for VAs managing Amazon PPC.
  • Online Resources Hub — Curated blogs, YouTube channels, podcasts, forums, free courses, and paid programs worth your time.
  • Interview Questions Hub — Frameworks for the most common Amazon PPC interview questions, with strong answers and red flags.

Start here by role

  • Beginner VA: Start with Sections 1-4, then 5-11, then 22.
  • Junior Strategist: Read Sections 1-11, then 14-15, 18, 22-23.
  • Senior Strategist: Read the core sections, then 12-13, 17, 21, 25, and 32.
  • Brand Owner: Read Sections 1, 3, 10, 14-15, 18, 20, and 23.
  • Agency Owner: Read Sections 2, 10-11, 16-17, 22-23, 26-27, and 32.

Repo map

  • docs/sections/ - all wiki pages as Markdown.
  • docs/glossary/ - A-Z PPC terms and acronyms.
  • docs/appendix/ - formulas, calculators, and reference material.
  • docs/training/ - learning aids, quiz model, teaching guide model, handout model.
  • docs/app-layer/ - content-as-data and simulator integration notes.
  • data/ - machine-readable page index, glossary, formulas, quizzes, scenarios, and prerequisite graph.
  • schemas/ - JSON Schemas for app-facing content.
  • templates/ - reusable wiki page, changelog, quiz, and scenario templates.
  • scripts/ - validation and export helpers.

Naming convention

Every page should keep these fields in YAML frontmatter:

​`yaml page_id: "1-1" title: "What is Amazon PPC" learner_level: "Foundational" topic_tags: ["amazon-ppc", "foundations"] estimated_time_minutes: 15 owner: "PPC Training Team" review_cycle: "Quarterly" last_verified_against_live_console: null​`

Local preview

​`bash python -m venv .venv source .venv/bin/activate pip install -r requirements.txt mkdocs serve​`

Open the local URL MkDocs prints in your terminal.