28. Glossary & Acronyms¶
This cluster contains 1 wiki page entries. Read it as a mini-module: learn the concept, try the workflow, then practice with a report, campaign draft, or simulator scenario.
The glossary is the learner safety net. Keep terms short, concrete, and linked to the page where the term becomes operational.
Pages in this section¶
Merged from Complete Data-Filled Guide¶
Complete data-filled section notes¶
The glossary is the beginner's decoder ring. Every acronym should have a short definition, long definition, related terms, and first appearance.
Core acronyms¶
| Term | Meaning |
|---|---|
| ACOS | Advertising Cost of Sales: Spend / Ad Sales |
| TACOS | Total Advertising Cost of Sales: Spend / Total Sales |
| ROAS | Return on Ad Spend: Ad Sales / Spend |
| CTR | Click-Through Rate: Clicks / Impressions |
| CVR | Conversion Rate: Orders / Clicks |
| CPC | Cost Per Click: Spend / Clicks |
| SP | Sponsored Products |
| SB | Sponsored Brands |
| SD | Sponsored Display |
| STV | Sponsored TV |
| DSP | Demand Side Platform |
| AMC | Amazon Marketing Cloud |
| SQP | Search Query Performance |
Beginner rule¶
Define every acronym the first time it appears on a page. Nobody should have to guess what the abbreviations mean.
Operator checklist¶
- Explain the topic in plain English.
- Identify the report, console area, or input data needed.
- Make the smallest safe change first.
- Log the action, reason, and expected review date.
- Escalate if the issue touches policy, inventory, account health, or large budget changes.