24. Compliance, Policy & Account Health¶

This cluster contains 3 wiki page entries. Read it as a mini-module: learn the concept, try the workflow, then practice with a report, campaign draft, or simulator scenario.

Pages in this section¶

[[24.1 Advertising Policy Basics]]
[[24.2 Account Health Interplay]]
[[24.3 Competitor & Ethical Boundaries]]

Merged from Complete Data-Filled Guide¶

Complete data-filled section notes¶

Compliance protects the account. A great PPC strategy is useless if ads are rejected or the seller account is restricted.

Policy basics¶

Avoid prohibited products, misleading claims, unsupported health claims, fake urgency, counterfeit products, and unsafe content. Do not use competitor trademarks in ad copy unless policy allows it for that exact context.

Account health¶

Suspensions, policy strikes, Buy Box loss, listing suppression, inventory issues, and category restrictions can stop ad delivery. Check account health before troubleshooting bids.

Competitor boundaries¶

Allowed: target competitor ASINs or bid on competitor-related search terms where permitted. Not allowed: pretend to be the competitor, use misleading copy, or make unsupported comparisons.

Operator checklist¶

Explain the topic in plain English.
Identify the report, console area, or input data needed.
Make the smallest safe change first.
Log the action, reason, and expected review date.
Escalate if the issue touches policy, inventory, account health, or large budget changes.