24.1 Advertising Policy Basics¶
What this page teaches: Ad policy controls claims, prohibited content, trademarks, restricted products, creative rules, and landing page compliance.
Why this matters in real accounts: This topic affects money, visibility, campaign control, reporting clarity, or team execution. Understanding the business reason first makes the console steps much easier to learn.
Practical workflow: - Read the definition and linked glossary terms. - Identify what decision this topic affects. - Find the report, console screen, or input data required. - Make a small reversible change first when working in a live account. - Write down what changed and why.
Worked mini-example: Open the relevant report, check the key metric, make one small change, and note what you did and why.
Common beginner mistakes: - Skipping the context and copying tactics blindly. - Changing a live account without checking eligibility, budget, or data window. - Forgetting to log the reason behind the change.
Definition of done: - The learner can explain the topic without jargon. - The learner can name the report, console area, or data input used for this topic. - The learner can describe one safe action, one risky action, and one escalation trigger.
Merged from Complete Data-Filled Guide¶
Complete data-filled section notes¶
Compliance protects the account. A great PPC strategy is useless if ads are rejected or the seller account is restricted.
Policy basics¶
Avoid prohibited products, misleading claims, unsupported health claims, fake urgency, counterfeit products, and unsafe content. Do not use competitor trademarks in ad copy unless policy allows it for that exact context.
Account health¶
Suspensions, policy strikes, Buy Box loss, listing suppression, inventory issues, and category restrictions can stop ad delivery. Check account health before troubleshooting bids.
Competitor boundaries¶
Allowed: target competitor ASINs or bid on competitor-related search terms where permitted. Not allowed: pretend to be the competitor, use misleading copy, or make unsupported comparisons.
Operator checklist¶
- Explain the topic in plain English.
- Identify the report, console area, or input data needed.
- Make the smallest safe change first.
- Log the action, reason, and expected review date.
- Escalate if the issue touches policy, inventory, account health, or large budget changes.