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27. Case Studies & Templates

This cluster contains 3 wiki page entries. Read it as a mini-module: learn the concept, try the workflow, then practice with a report, campaign draft, or simulator scenario.

Pages in this section

  • [[27.1 Case Study Template]]
  • [[27.2 Downloadable Templates]]
  • [[27.3 Real Case Studies]]

Merged from Complete Data-Filled Guide

Complete data-filled section notes

Case studies and templates turn lessons into reusable assets.

Case study format

  1. Situation: product, account, problem, baseline metrics.
  2. Strategy: structure, targeting, budget, and success metric.
  3. Execution: exact actions and timeline.
  4. Results: before/after metrics.
  5. Lessons: what worked, what failed, what to repeat.

Template library

Include campaign structure spreadsheets, weekly optimization checklists, client report templates, naming convention cheat sheets, bulk upload QA sheets, and search term mining logs.

Example result story

A running shoe account had 35% ACOS. The team restructured campaigns, added negatives, optimized placements, and shifted budget to proven exact terms. After three months, ACOS dropped to 22%, ROAS improved, and sales increased.

Operator checklist

  • Explain the topic in plain English.
  • Identify the report, console area, or input data needed.
  • Make the smallest safe change first.
  • Log the action, reason, and expected review date.
  • Escalate if the issue touches policy, inventory, account health, or large budget changes.